Since opening our first store in 2021, we've been driven by a passion for art, culture, and community. In 2022, we expanded into a larger space to better serve our growing vision. By 2024, we had introduced an art gallery, offering a dedicated platform for creative expression.

But now, it’s time for something even bigger. In the spring of 2025, we will close the doors to our current store and gallery to unveil To Decay 3.0 — a space like no other Norrköping has seen before. Our vision is clear: to continue nurturing culture in the heart of the city, but on an entirely new level.

Nestled within the walls of a former 1912 cinema, To Decay 3.0 will become a dynamic cultural hub where art, commerce, and a place to sip on something fresh while enjoying a bite come together. Imagine a place where the echoes of live performances fill the air, where inspiration finds you at every corner of an expansive art gallery, and where you can immerse yourself in a setting that honors both history and the future.

While we won’t reveal everything just yet, let’s just say that To Decay 3.0 is more than a store, more than a gallery — it’s an experience. A space to gather, to create, and to be inspired. Something extraordinary is taking shape, and soon, you’ll see it for yourself.

Stay tuned — Norrköping's cultural scene is about to change forever.

Ps. don't miss our 3.0 merch below!